At Little Cow Studio We will help you design and develop a successful Brand by studying the roots and hidden values of your service or business. Most companies rely solely on what word of mouth can do, or by attacking the market with massive stationary production. We believe that by developing and/or reinforcing your brand not only you can achieve to spread the word about your business but solidify and boom your clientele.
Branding matters whether you are a window cleaner, a solicitor or run a restaurant. But what exactly does "branding" mean? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be. Branding is your reputation as a business.
The foundation of your brand is your logo. Your website, packaging and promotional materials--all of which should integrate your logo--communicate your brand.
Your brand marketing must connect to and emphasize your brand values across everything you do. This is why luxury goods firms take out full page ads in glossy magazines, and high quality professionals make sure their correspondence doesn't have spelling mistakes.
Graphic design is often misunderstood and seen as an unnecessary cost. Many businesses severely under-utilize the power of visual design. But one thing is for sure, design-led businesses stand out from the crowd. Successful businesses are embracing design, using it as a strategic resource to strengthen their products and services in order to achieve profitable growth.
Visual design should not be seen as a cost. If a company is achieving a successful visual market presence, design is not money down the drain. Rather, a strong visual presence gives your customers a compelling reason to buy from you and not your competitors.
Before any potential client even walks through your door, they have undoubtedly experienced the visual identity of your company. This identity can make you look large or small, professional or unprofessional. Here is a things to think about: What does your logo say about your company?
Today, consumers across all age brackets use the Internet and, particularly for computer-savvy users, the Internet is the first place they'll turn for information about a vendor. The Internet offers an opportunity to introduce yourself to consumers exactly when they are searching for your business-by appearing in the major search engines. Having a website allows you to have your business open 24 hours a day, seven days a week.
There are numerous reasons why even the smallest of businesses can benefit from a Web presence, but here are five key considerations:
Visibility: your business needs to be on the Web.
Reach: You are no longer limited to a customer base that is in physical proximity to your shop.
Customer service: Customers want it now and fast. A website can do that and more.
Competition: A professional looking website can level the playing field for smaller companies trying to compete against larger enterprises.
Credibility: When you can point customers to a website, it tells them you are a serious business.
Video is worthy of a key spot in your content
marketing and here is why:
At Little Cow Studio audio has been a big part of our business. We have consistently helped our clients communicate their messages through creative, effective and audio productions.
From simple voice-overs to full musical recordings, post-recording editing and music production
Little Cow Studio can help your business create an auditive impact on your clients.
High quality imagery is an extremely important part of any businesses marketing goals. Not only can quality photographs increase sales and overall perception of the value of your businesses goods or services, but it has been shown that low quality images can actually have the reverse effect, damaging a potential customers opinion of you and turning them away from your business.
The benefits of Commercial Photography and quality images are:
Online Presence: Allows people to see what is being offered, not only product wise, but also in terms of location and other aspects of your business.
Increased Sales: There is a direct link between utilizing high quality images in your marketing, and the growth of sales. To a customer, the difference between a great image and a pretty-good image, can be the difference between a purchase or not.
Increased Company Presence: Running a visual and effective marketing campaign will lead not only to greater sales, but will also increase the overall presence and perception of a business, resulting in greater long term growth.
Publicity: If your business is having any kind of publicity event hire a photographer to take pictures of the proceedings. These can be used for press releases, websites, brochures, or any promotional materials and can showcase what your business does beyond your products or service.
Professional Appearance: Showing your products and services in a professional manner will also help raise the perception of your business, and in the consumers mind, increase the value of those products and services that your business provides.
Get in touch with us, even if it's just to say Hi!